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Oct 18
October 9th, 2018  /  KatyPerry
Interview: Katy in Footwear News

009: Footwear News

In addition to appearing in the PSA ads for the charity, on Oct. 11 Perry will attend Shoes on Sale event in New York and even created three special styles that will be sold exclusively in the gala’s shoe salon, including a glittery sandal, a boot and a sneaker. The day before, the star will appear on her first QVC broadcast to sell looks from her line and raise awareness for the cause.

“[We’re] just trying to do our part and give back,” she explained. “My business is fairly new, and we’re always looking for unique ways to be part of different conversations, not just about the shoes.”

Since launching her footwear brand two years ago, Perry has channeled her enthusiasm into developing a label with her own special identity.

Sarah Ader, sales director for Katy Perry Collections, said, “We are happy with the performance [of the line] and the fact that this collection is a point of difference from what exists on the market. We provide core silhouettes with a touch of detail and flair that makes Katy’s collection what it is.”

The brand is carried in major retail accounts across the globe, including Macy’s, Dillard’s, Von Maur, Zappos, Amazon and Forever 21.

The Iowa-based department store Von Maur stocks the line in 23 of its 34 locations. “The collection definitely brings something unique and fun to our shoe floor,” said Tiffany Musick, DMM of women’s. “Brands can tend to look the same, and this really stands out. They’re very whimsical shoes, and they’re good conversation starters. And I feel like you can attract a wide range of customers.”

As Perry explains it, “It’s a wacky, kind of weird world that I live in, and people like it. They’re buying into it.” Here, she shares more with FN about her world and what she’s learned about shoes, stardom and herself.

Full interview here



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